Los Angeles – The World Cycling League is set to premiere its high-speed bicycle racing on steeply-banked velodromes in a highly entertaining format, March 18-19 at Carson’s VELO Sports Center indoor velodrome.
According to league owners, many of the elements that make modern sports popular will be part of the WCL. The launch event will feature three sessions in a format called “TeamTrak”. The format will feature six teams of seven riders each (4 men and 3 women) matching wheels in three, two- hour and 30 minute racing sessions on Friday night, Saturday afternoon and Saturday night. Read more…
World Championships for Cycling head to U.S.A. for First Time Since 1986
KOM Sports Marketing has been enlisted as marketing agency of record by Richmond 2015, the organizers of this year’s World Championships for road cycling, September 19-27. KOM will be building out several major marketing platforms for the World Championships, including three designated “Fanzones” on course, a spectator “Fanfest” at the start/finish line, and several other consumer programs.
KOM Sports Marketing has partnered with industry veteran Chris Gutowsky on the project. KOM Sports has played various roles in sponsorship, marketing and communications for all the major North American stage races the past decade, including Amgen Tour of California, USA Pro Challenge, Tour of Alberta, Tour of Missouri and Tour de Georgia.
“We were thrilled to get a call from Richmond 2015,” said KOM Sports President Steve Brunner. “We’re working diligently to create effective marketing programs that can be transferred into opportunities for their existing endemic partners and newly-recruited sponsors. The main objective is building integrated platforms that will serve corporate marketing objectives as well as aiding the spectator experience. We have as much experience as any company in this space, so, naturally we’re honored to make this a big event for American cycling and Richmond 2015.”
The event features an elite professional club team time trial, men’s and women’s individual time trials and road races. The races all will be contested over an eight-day period in and around Richmond, Virginia. The last World Championships for road cycling were contested in Colorado Springs, the home of KOM Sports Marketing. The event is the biggest annual event for the sport of cycling and will feature international television coverage in 150 countries and serve media outlets from more than 50 countries.
Los Angeles Event Deemed “Huge Success”
KOM Sports Marketing helped client USA Wrestling stage the men’s Freestyle World Cup in Los Angeles, April 11-12, 2015. United World Wrestling, the international federation, hailed the event “one of the best wrestling events ever staged outside the Olympics.” The event, held at the world-famous Forum, was contested by the top eight freestyle wrestling countries in the world, including powerhouses Russia, Iran and the United States.
“The event was a benchmark for future events,” said KOM Sports Marketing President Steve Brunner. “We worked hard with USA Wrestling, its chairman and benefactor Andy Barth, to stage the World Cup in a new and dynamic way from lighting,
staging, in-venue presentation, and broadcast.”
The tournament’s gold-medal match featured Iran versus the U.S.A. and had an Olympic feel with a pro-national, large boisterous crowd. Iran prevailed in the final match to win. It was a precursor to the exciting action that will take place at the wrestling World Championships in Las Vegas this September, another project KOM Sports is helping USA Wrestling to produce.
KOM Sports Helps Celebrate Event’s 10th Anniversary
For its 10th year, KOM Sports Marketing worked the Amgen Tour of California, considered “America’s Race”. The race was one of the most dramatic ever on American soil, as Slovakian superstar Peter Sagan of Tinkoff-Saxo won a time bonus by the mere length of the tire’s rubber (see photo) to capture the overall championship of the eight-day race. Sagan celebrated by popping a wheelie and rode it 100 meters back to the award’s podium. It was a fitting ending to the most exciting race in the event history as of tens of thousand of people packed the grounds around the world-famous Rose Bowl in Pasadena, Calif.
KOM Sports Marketing served owners AEG Sports and event operators Medalist
Sports for the 10th straight year. President Steve Brunner has worked all events and said the race never looked better. “It’s been an honor to work with AEG and Medalist Sports for a decade,” Brunner said. “It really doesn’t seem that long ago when the race kicked off its inaugural ride to tremendous fanfare in San Francisco in 2006. It really has been quite a privilege to help build the race.”
The event also staged its first women’s stage race. The men’s race, televised in 180 countries and on NBC and NBC Sports Network, featured more than 130 of the top professionals including Britain’s superstar sprinter Mark Cavendish of Etixx-Quick-Step team, who won four stages (see photo).