KOM has accomplished big results for its clients over its 12-year history…here are some of the great things we’ve done…
KOM Sports Marketing helped launch and develop the first marketing campaign “Roll Models” and “Roll With U.S.” for the National Wheelchair Basketball Association for both the Men’s and Women’s National Teams.
KOM created and developed the team logos, color schemes and kits for the World Cycling League Teams. KOM was also involved in the development of WCL’s official tagline “One Gear. No Fear.” On top of logo and tagline creation, we were involved in the development of the marketing campaign’s for the debut event in March.
Only Colorado can produce such cycling fanatics, most exemplified by the “crazies” that line the road by the thousands atop the highest climb on the world circuit. If you do nothing else in your life as a spectator, make yourself to the top of Independence Pass to view the USA Pro Challenge. It will be breathtaking in many ways
The Tour of Alberta’s third edition was historical. It marked the first-time in Canada’s history a sporting event is permitted in a Provincial Park. The event had a stage in Jasper National Park with jaw-dropping backdrops. The event also saw epic images (like pictured above) of athletes slogging through a dirt (mud) sector in windy, cold, rainy conditions. KOM Sports worked to push Alberta images out on social media resulting in 45+ million views in 101 countries.
The Tour of Alberta finished it’s fourth edition and once again featured spectacular racing that came down to the last day in Edmonton. Holowesko Citadel’s Robin Carpenter was able to edge out last year’s winner Bauke Mollema of Trek Factory Racing. KOM Sports Marketing worked to push Alberta race content and images throughout all channels of social media and other media outlets.
The World Cycling League debuts March 18 and 19 at the VELO Sports Center (StubHub Center) in Carson, Calif. The new, fast-paced track cycling league will feature six, world-class professional teams under a first-time ever TeamTrak format, designed to capture the most exciting qualities of cycling’s fastest and most heart stopping head to head races. Described as “NASCAR on bikes”, top track cyclists from places like Australia, Ireland, Mexico, Trinidad and the U.S. will match wheels at speeds of up to 50 miles per hour around a 250-meter, steeply-banked oval in a battle for cash and bragging rights as the WCL’s first number one team. The new TeamTrak format will feature fan friendly scoring and new technologies for a new generation of spectators. Shoot in music, lights and personality for an entertaining and historic sports experience.
KOM Sports Marketing created three Fan Zones for client Richmond 2015 for road cycling World Championships. KOM worked to get sponsors Virginia Tourism and USA Cycling to bring the area alive in a one-of-kind experience. USA Cycling hosted “Team USA” house at Libby Hill and became a great promotional partner while creating a home field advantage.
KOM Sports Marketing was assigned the creation and development (3) Fan Zones for client Richmond 2015 for road cycling World Championships. KOM worked to get sponsors Virginia Tourism and USA Cycling to bring the area alive in a one-of-kind experience. USA Cycling hosted “Team USA” house at Libby Hill and became a great promotional partner while creating a home field advantage.
As marketing agency for the event, KOM Sports was handed the assignment to write a marketing plan that would produce sell-out crowds. Working diligently with client USA Wrestling, the event sold-out the final four sessions. The international federation president deemed the event as “the best World Championships ever” and a feather in the cap of host USA Wrestling
KOM works on its 10th consecutive Amgen Tour of California, the longest active major professional cycling event
KOM presents refreshed brand Look and Feel, including new market positioning through Rio Games, including a long-term strategic plan for USA Wrestling to build its properties through broader media exposure while leveraging U.S.-hosted World Cup (Los Angeles) and World Championships (Las Vegas) in 2015. Re-positioning leverages the strong attributes and prolific Olympic history of the sport.
KOM gets retained by USA Wrestling as official marketing agency to build campaign to help International Olympic Committee reverse its decision to eliminate wrestling by the 2020 Olympics. KOM’s strategy, under its 2020 Vision Campaign, provides key tactics that include gaining global influencers, key federation affiliates in Russia and Iran, creation of international wrestling month. The result, the first vote reversal in history of IOC. KOM launches the campaign unconventionally placing USA Wrestling gold medalists Rulon Gardner and Henry Cejudo on the Tonight Show starring Jay Leno. The campaign picks up international notoriety immediately.
After a three-year effort, KOM helps launch Tour of Alberta, which immediately becomes Canada’s biggest professional cycling stage race. Event is voted “Canada’s Best New Sporting Event”
KOM helps veteran cyclist and new client Fred Rodriguez land a late season contract. Rodriguez 30 days later goes out and wins U.S. National Championships for a record fourth time
KOM signs a two-year deal with Gatorade for the SKY Shemgod Tour throughout China.
USA Pro Challenge hits record crowds for an American cycling race, prompting Tour de France winner Chris Froome, who was a participant that year, to say it felt like “the Tour”.
Huge crowds approaching the summit in the USA Pro Challenge
KOM Sports Marketing retained to re-position Tour of Utah, as well as consult and write Strategic Planning for sponsorship, marketing and public relations. The result was a 120% increase in sponsorship revenue, including a KOM-strategy that led to a new multiyear deal with Utah Tourism. Marketing and Public Relations, along with a new category ranking, upgraded field of riders and television netted in 230% increase in publicity that the event still enjoys.
S.K.Y. Streetball launches a national streetball Tour in China with presenting sponsorship with VOIT. The team eventually stars in a reality series filmed during the Tour on “finding China’s best streetball players”. The TV series, with KOM and SKY as executive producers, yields 300 million audience in China.
KOM helps launch the USA Pro Challenge to historic crowds and huge fan fare
KOM creates hometown hero program and fundraiser with USA Bobsled; the first athlete-driven fundraising viral and media program
KOM works with USA Pro Challenge to create sponsorship and marketing and communications strategies, including platforms like “autograph alley” which includes hero cards and an area for spectators to get signatures. Result was sponsorship with Jelly Belly.
KOM Sports briefly merges to create 776 Original Sports Marketing with former U.S. Olympic Committee CEO Jim Scherr and marketing and communications chiefs Jim Grice and Daryl Seibel. After six-months, however, KOM Sports re-emerges in tact with its president still founder Steve Brunner. Scherr and Brunner continue business relationship.
KOM creates and becomes founding partner in S.K.Y. Streetball Syndicate, a worldwide street basketball team and brands that tours 15 countries to sold out crowds; S.K.Y wins awards for branding
KOM creates and develop new campaign for USA Bobsled and Skeleton: “Push The Edge”, earning awards
KOM launches inaugural Tour of Missouri, winning two marketing and PR awards for Missouri Tourism
KOM works with Medalist Sports on first Adobe Tour Tracker, an on-line application that has helped revolutionize the sport
KOM lands large sponsorship deals with Edward Jones, Anheuser Busch, Monsanto, and Missouri Tourism, the first large event sponsorship in cycling for those companies
KOM creates and launches first Map Guides, Hero Cards for Tour de Georgia and Tour of Missouri
KOM launches World Cyber Games in Seattle, with sold-out crowds for the world’s biggest gaming competition. KOM creates mobile presence marketing integrating sponsors Samsung, Circuit City and Xbox. The tour goes to 23 Circuit City locations in Pacific Northwest, with mobile gaming stations and competitions on Xbox with Samsung monitors. The two-month tour also promotes the World Cyber Games. KOM also creates a legacy program for Samsung, resulting 640 monitors from the event being provided to Seattle public school system, a program that garnered not only local but national publicity.
Floyd Landis retains KOM to do public relations crisis management. KOM secures him on five major network morning shows to tell his story. He becomes the first athlete to be featured on all five network morning shows.
King of the Mountain Sports Marketing launches with Tour of Georgia being their first client.
KOM helps launch first Tour of California which becomes the largest professional bike race in North America in its inaugural year.